Description: Redefining Global Strategy, with a New Preface by Pankaj Ghemawat Why do so many global strategies fail--despite companies powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Preface . Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally.In this "semi-globalized" world, one-size-fits-all strategies dont stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention; tracking the implications of particular border-crossing moves for your companys ability to create value; and creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed crossborder differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy. FORMAT Hardcover LANGUAGE English CONDITION Brand New Author Biography Pankaj Ghemawat--globalization and business strategist, professor, and speaker--works with organizations and policy makers around the world to help them anticipate and prepare for economic shifts. He is Global Professor of Management and Strategy and Director of the Center for the Globalization of Education and Management at the Stern School of Business at New York University and the Anselmo Rubiralta Professor of Global Strategy at IESE Business School. He is the author of numerous influential books, including The New Global Road Map, World 3.0, and The Laws of Globalization. Review Praise for Redefining Global Strategy:Samuel J. Palmisano, former Chairman of the Board and CEO, IBM Corporation--"Pankaj Ghemawat has created an important strategic guidebook for leaders of the globally integrated enterprises of the twenty-first century. His analytical framework is both visionary and pragmatic—aware of the broad historic trajectories of globalization, but grounded in the real kinds of decisions business leaders have to make now. His caveats about semiglobalization provide a salutary reminder that massive change of this kind doesnt happen overnight. By basing his analysis on real-world case studies and a mastery of economic data, Ghemawat helps CEOs and leaders make smart decisions on one of the most important challenges we all face."Michael Porter, Bishop William Lawrence University Professor, Harvard Business School--"Pankaj Ghemawat is one of those rare individuals who combines world-class scholarship with a deep knowledge of business practice. Redefining Global Strategy tackles the crucial balance between local and global that will often define success in an increasingly globalized world economy."Prof. Dr. Ulrich Lehner, Chairman of the Supervisory Board, Deutsche Telekom and Thyssenkrupp AG--"Pankaj Ghemawats differentiated industry- and company-specific views on globalization offer essential insights and thought-provoking impulses for todays decision makers. For anyone who aims to realize the full potential of globalization, it clearly confirms: the world isnt flat!"Jose Ignacio Goirigolzarri, President, Bankia--"International firms have to reflect more deeply on how to coordinate their commitments around the world. Pankaj Ghemawats pioneering book offers an innovative approach for how to deal with this critical challenge."Ratan Tata, former Chairman, Tata Group--"Pankaj Ghemawats Redefining Global Strategy has very appropriately identified the world we live in as only semiglobalized. He builds on this definition to present some very valuable and innovative frameworks for developing strategies for internationalization and global value creation. The book offers a comprehensive treatment of one of the most important issues engaging the business community." Long Description Why do so many global strategies fail--despite companies powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Preface . Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semi-globalized" world, one-size-fits-all strategies dont stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention; tracking the implications of particular border-crossing moves for your companys ability to create value; and creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed crossborder differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy. Review Quote Praise for Redefining Global Strategy : Samuel J. Palmisano, former Chairman of the Board and CEO, IBM Corporation-- "Pankaj Ghemawat has created an important strategic guidebook for leaders of the globally integrated enterprises of the twenty-first century. His analytical framework is both visionary and pragmatic--aware of the broad historic trajectories of globalization, but grounded in the real kinds of decisions business leaders have to make now. His caveats about semiglobalization provide a salutary reminder that massive change of this kind doesnt happen overnight. By basing his analysis on real-world case studies and a mastery of economic data, Ghemawat helps CEOs and leaders make smart decisions on one of the most important challenges we all face." Michael Porter, Bishop William Lawrence University Professor, Harvard Business School-- "Pankaj Ghemawat is one of those rare individuals who combines world-class scholarship with a deep knowledge of business practice. Redefining Global Strategy tackles the crucial balance between local and global that will often define success in an increasingly globalized world economy." Prof. Dr. Ulrich Lehner, Chairman of the Supervisory Board, Deutsche Telekom and Thyssenkrupp AG-- "Pankaj Ghemawats differentiated industry- and company-specific views on globalization offer essential insights and thought-provoking impulses for todays decision makers. For anyone who aims to realize the full potential of globalization, it clearly confirms: the world isnt flat!" Jose Ignacio Goirigolzarri, President, Bankia-- "International firms have to reflect more deeply on how to coordinate their commitments around the world. Pankaj Ghemawats pioneering book offers an innovative approach for how to deal with this critical challenge." Ratan Tata, former Chairman, Tata Group-- "Pankaj Ghemawats Redefining Global Strategy has very appropriately identified the world we live in as only semiglobalized. He builds on this definition to present some very valuable and innovative frameworks for developing strategies for internationalization and global value creation. The book offers a comprehensive treatment of one of the most important issues engaging the business community." Description for Sales People The world isnt so flat after all--distance still matters. Businesses that want to grow international markets profitably need to take differences seriously--heres how. Debunks the myths that minimizing or overcoming differences are the only options for business, that bigger is always better in the global economy, and that the worlds markets are becoming more borderless. Introduces the "AAA" framework, which gives companies a powerful compass to use when charting their own global path to growth. Reviews the authors popular CAGE framework, which measures not only geographic distance, but also cultural, administrative/political, and economic distance, and shows how to apply it to countries, industries, firms, and products. Offers prescriptive advice for estimating your industrys sensitivity to distance; and for choosing and combining from a menu of the Three As to compete more successfully and profitably. Brings all the ideas from authors previous HBR articles into one coherent framework and package and extends them further by showing how to select and coordinate different regional and global strategies. Audience: Senior executives who formulate global strategy Leaders, managers, and employees in multinational companies Consultants Ghemawat fans and followers Announced first printing: 15,000 Laydown goal: 3,000 Details ISBN1633696065 Author Pankaj Ghemawat Publisher Harvard Business Review Press Year 2018 ISBN-10 1633696065 ISBN-13 9781633696068 Format Hardcover Imprint Harvard Business Review Press Subtitle Crossing Borders in a World Where Differences Still Matter Country of Publication United States DEWEY 658.4012 Pages 288 Publication Date 2018-05-01 Affiliation Iese Business School Barcelona Replaces 9781591398660 Language English UK Release Date 2018-05-01 NZ Release Date 2018-05-01 US Release Date 2018-05-01 Audience General AU Release Date 2018-05-31 Illustrations Illustrations We've got this At The Nile, if you're looking for it, we've got it. 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ISBN-13: 9781633696068
Book Title: Redefining Global Strategy, with a New Preface
Publisher: Harvard Business Review Press
Publication Year: 2018
Subject: Economics, Business
Item Height: 234 mm
Number of Pages: 288 Pages
Language: English
Publication Name: Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter
Type: Textbook
Author: Pankaj Ghemawat
Item Width: 155 mm
Format: Hardcover
