Description: Rhetorical Scope and Performance by Merrill D. Whitburn Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description An examination of the history of the narrowness of goals, social structures, and methodologies associated with the field of technical communication in the second half of the 20th century. It shows how an Isocratean rhetoric can broaden and therefore improve our approaches to decision-making. Publisher Description As we move into the 21st century, broader approaches in governments, industries, and universities are necessary. Governments are increasingly forced to collaborate with other governments to address problems beyond the control of individual nations. Industries increasingly find it difficult to survive without pursuing global markets. Also, universities are moving from departmental to interdisciplinary approaches to curriculums. These changes call for greater scope in goals, social structures, and methodologies. Technical communication is an example of a field deeply involved in all of these institutions and prompted toward greater scope in the engagement of problems. Rhetorical Scope and Performance examines the history of the narrowness of goals, social structures, and methodologies associated with the field of technical communication in the second half of the 20th century.Whitburn traces some of the roots of this narrowness back to a philosophical tradition stemming from Plato, Aristotle, the religious philosophers, and the apologists for science. As an alternative to the narrowness of the philosophical tradition, this work traces a rhetorical tradition stemming from Isocrates, Cicero, Quintilian, and the Renaissance that promotes greater scope in the engagement of problems. This alternative also provides a theoretical construct more appropriate for many of todays needs than the philosophical tradition. Using the history of technical communication as an example, this book shows how an Isocratean rhetoric can broaden and therefore improve our approaches to decision making in the 21st century. Author Biography MERRILL D. WHITBURN is Louis Ellsworth Laflin Professor of English at the Rensselear Polytechnic Institute. Prior to his academic career, Whitburn held positions in communications with Western Electric and the Gelman Instrument Company,and throughout his career he has seerved as a consultant to industry and other academic institutions. Details ISBN 1567505147 ISBN-13 9781567505146 Title Rhetorical Scope and Performance Author Merrill D. Whitburn Format Hardcover Year 2000 Pages 262 Publisher Bloomsbury Publishing Plc GE_Item_ID:16488079; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 125.41 USD
Location: Fairfield, Ohio
End Time: 2024-12-24T03:33:10.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781567505146
Book Title: Rhetorical Scope and Performance
Number of Pages: 274 Pages
Language: English
Publication Name: Rhetorical Scope and Performance Vol. 13 : the Example of Technical Communication
Publisher: Bloomsbury Publishing USA
Item Height: 0.8 in
Subject: Communication Studies, General, Rhetoric, Technical Writing
Publication Year: 2000
Type: Textbook
Item Weight: 20.2 Oz
Subject Area: Technology & Engineering, Language Arts & Disciplines, Business & Economics
Item Length: 9 in
Author: Merrill D. Whitburn
Series: Contemporary Studies in Technical Communication Ser.
Item Width: 6 in
Format: Hardcover
