Richard Tresidder Marketing in Food, Hospitality, Touris (Hardback) (UK IMPORT)

Description: Further DetailsTitle: Marketing in Food, Hospitality, Tourism and EventsCondition: NewSubtitle: A Critical ApproachAuthor: Richard Tresidder, Craig HirstFormat: HardbackISBN-10: 1906884528EAN: 9781906884529ISBN: 9781906884529Publisher: Goodfellow Publishers LimitedGenre: Business & FinanceRelease Date: 05/31/2012Description: Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.Language: EnglishCountry/Region of Manufacture: GBItem Height: 246mmItem Length: 189mmRelease Year: 2012 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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Book Title: Marketing in Food, Hospitality, Tourism and Events

Title: Marketing in Food, Hospitality, Tourism and Events

Subtitle: A Critical Approach

ISBN-10: 1906884528

EAN: 9781906884529

ISBN: 9781906884529

Genre: Business & Finance

Release Date: 05/31/2012

Release Year: 2012

Country/Region of Manufacture: GB

Item Height: 246mm

Number of Pages: 256 Pages

Language: English

Publication Name: Marketing in Food, Hospitality, Tourism and events : a Critical Approach

Publisher: Goodfellow Publishers, The Limited

Subject: Marketing / General, Industries / Hospitality, Travel & Tourism, Industries / Food Industry, Advertising & Promotion

Publication Year: 2012

Type: Textbook

Author: Richard Tresidder, Craig Hirst

Item Length: 9.7 in

Subject Area: Business & Economics

Item Width: 7.4 in

Format: Hardcover