Description: Further DetailsTitle: Brand NamingCondition: NewSubtitle: The Complete Guide to Creating a Name for Your Company, Product, or ServiceEAN: 9781637421550ISBN: 9781637421550Publisher: Business Expert PressFormat: PaperbackRelease Date: 30/12/2021Description: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.Language: EnglishCountry/Region of Manufacture: USItem Height: 229mmItem Length: 152mmItem Weight: 333gAuthor: Rob MeyersonGenre: Business & FinanceRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 45.52 CAD
Location: NN10 6GL
End Time: 2025-02-05T09:44:28.000Z
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Book Title: Brand Naming
Publication Name: Brand Naming
Title: Brand Naming
Subtitle: The Complete Guide to Creating a Name for Your Company, Product,
EAN: 9781637421550
ISBN: 9781637421550
Publisher: Business Expert Press
Format: Paperback
Release Year: 2021
Release Date: 30/12/2021
Language: English
Country/Region of Manufacture: US
Item Height: 229mm
Item Length: 152mm
Item Weight: 333g
Author: Rob Meyerson
Genre: Business & Finance
