Rocking Around the Clock: Music Television, Postmodernism, and Consumer Culture

Description: Rocking Around the Clock by E. Ann Kaplan The first non-stop rock video channel was launched in the US in 1981. As a unique popular culture form, MTV warrants attention, and in this, the first study of the medium, originally published in 1987, Ann Kaplan examines the cultural context of MTV and its relationship to the history of rock music. The first part of the book focuses on MTV as a commercial institution, on the contexts of production and exhibition of videos, on their similarity to ads, and on the different perspectives of directors and viewers. Does the adoption of adolescent styles and iconography signal an open-minded acceptance of youths subversive stances; or does it rather suggest a cynicism by which profit has become the only value?In the second part of the book, Kaplan turns to the rock videos themselves, and from the mass of material that flows through MTV she identifies five distinct types of video: the romantic, the socially conscious, the nihilistic, the classical, and the postmodern. There are detailed analyses of certain videos; and Kaplan focuses particularly on gender issues in videos by both male and female stars. The final chapter explores the wider implications of MTV. What does the channel tell us about the state of youth culture at the time? FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography E. Ann Kaplan Table of Contents 1. MTV: Advertising and Production 2. History, Reading Formations, and the Televisual Apparatus in MTV 3. MTV and the Avant-Garde: the Emergence of a Postmodern Anti-Aesthetic? 4. Ideology, Adolescent Desire, and the Five Types of Video on MTV 5. Gender Address and the Gaze in MTV 6. Conclusion: MTV, Postmodernism, and the Televisual Apparatus Details ISBN1138652822 Year 2017 ISBN-10 1138652822 ISBN-13 9781138652828 Format Paperback Series Routledge Library Editions: Popular Music Imprint Routledge Subtitle Music Television, Postmodernism, and Consumer Culture Place of Publication London Country of Publication United Kingdom DEWEY 791.45750973 Author E. Ann Kaplan Publisher Taylor & Francis Ltd Publication Date 2017-10-31 Short Title Rocking Around the Clock Language English UK Release Date 2017-10-31 AU Release Date 2017-10-31 NZ Release Date 2017-10-31 Alternative 9781138649743 Audience Postgraduate, Research & Scholarly Pages 208 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:138193521;

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