Description: Sales and Revenue Generation in Sport Business, Paperback by Shonk, David J., Weiner, James F., ., ISBN 1492594229, ISBN-13 9781492594222, Like New Used, Free P&P in the UK "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (., professional sport), but canbe applied in many segments of the industry from elite sport organizations to those more recreational in nature"--
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Book Title: Sales and Revenue Generation in Sport Business
Publication Name: Sales and Revenue Generation in Sport Business
Format: Paperback
Language: English
Publisher: Human Kinetics Publishers
Subject: Management, Business
Publication Year: 2021
Type: Textbook
Author: David J. Shonk, James F. Weiner
Item Weight: 953 g
Number of Pages: 344 Pages
