Description: Search Marketing : A Strategic Approach to Seo and Sem, Hardcover by Cutler, Kelly, ISBN 1398612820, ISBN-13 9781398612822, Brand New, Free shipping in the US Increase the power of your marketing budget and enhance customer reach by using the fundamentals of search marketing, SEO and SEM. Marketers need to know what their target audience is looking for, where they are looking for it and what they are clicking on. As the marketing landscape continues to evolve, this work gets more technical and, for those without formal training, time consuming. Discover how to approach search like a marketing strategist by reading this book from marketing strategist and search expert Kelly Cutler. Search Marketing offers insights into high-level strategy and the in-depth application of search. Designed to help marketers and businesses leaders get more from this essential marketing tactic, th dives into what marketers can do today to help their companies take a more controlled and strategic approach to SEO and SEM. Th dives into strategies for driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced techniques for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee and manage SEO, SEM and web analytics on a strategic level.
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Book Title: Search Marketing : A Strategic Approach to Seo and Sem
Number of Pages: 312 Pages
Publication Name: Search Marketing : a Strategic Approach to Seo and Sem
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2023
Subject: E-Commerce / Internet Marketing, Commerce, Advertising & Promotion
Item Height: 0.9 in
Type: Textbook
Item Weight: 22.4 Oz
Item Length: 9.5 in
Author: Kelly Cutler
Subject Area: Business & Economics
Item Width: 6.5 in
Format: Hardcover
