Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage b

Description: Seeing the How by Allen P. Adamson Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Among todays most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Publisher Description Among todays most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives todays disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.Two years ago, Zoom was unknown to most, six years ago, Netflix was a DVD delivery service. We ride in Ubers and stay with our families in Airbnb homes. We share Spotify playlists, refresh our closets with Bonobos, and pamper our pets with Chewy. We set up meetings with Calendly and pay bills with Venmo. The speed with which these disruptions to how we do things, and the enormous profits that come with changing daily routines, is breakneck and only point the way for other industries to carve out market dominance.Seeing the How brings together data-driven research on consumer behavior, behavioral psychology, marketing analysis, and storytelling to provide a framework to help identify the methods by which business leaders can make these experience disruptions possible. Allen P. Adamson, an expert in branding, experience creation, and innovation strategy offers businesses a step-by-step guide to breaking into the market based on the tactics of the biggest experience disruptors out there, including Netflix, Apple, Warby Parker, and Stitch Fix.These businesses speak to market segments and consumers that are diverse and far-flung. What they share is the extent to which they are experience disruptors. Their successes derive from their ability to make the stuff of daily life different, better, and easier.Successful experience disruption is the de facto new competitive advantage across all categories. With Seeing the How youll have the strategy necessary to bring your disruption to life, command market segments, and cultivate consumer loyalty. Author Biography Allen P. Adamson is a noted industry expert in all disciplines of branding. Hes worked with a broad spectrum of clients in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector. Allen is Co-founder of Metaforce, a team of "special forces" that help organizations identify and activate the right growth strategies. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Before Landor, Allen was an executive at Unilever, responsible for leading marketing for a number of major packaged goods brands. Previously, he held senior management positions at Ogilvy & Mather and DMB&B. Details ISBN 1637742959 ISBN-13 9781637742952 Title Seeing the How Author Allen P. Adamson Format Hardcover Year 2023 Pages 240 Publisher BenBella Books GE_Item_ID:159241996; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. 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Price: 27.18 USD

Location: Fairfield, Ohio

End Time: 2025-01-19T04:22:02.000Z

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