Services Marketing (6th Edition)

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Release Year: 2012

Book Title: Services Marketing (6th Edition)

Number of Pages: 672 Pages

Language: English

Publication Name: Services Marketing

Publisher: Mcgraw-Hill Education

Subject: Industries / Service, Marketing / General, Customer Relations

Publication Year: 2012

Item Height: 1.2 in

Type: Textbook

Item Weight: 49.7 Oz

Item Length: 10.2 in

Subject Area: Business & Economics

Author: Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler

Item Width: 8.5 in

Format: Hardcover