Sevil Yesiloglu Joyce Coste Advertising in the Digital (Paperback) (UK IMPORT)

Description: Further DetailsTitle: Advertising in the Digital AgeCondition: NewSubtitle: Theories and PracticesISBN-10: 1529601975EAN: 9781529601978ISBN: 9781529601978Publisher: Sage Publications LtdFormat: PaperbackRelease Date: 04/22/2024Description: Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.Language: EnglishCountry/Region of Manufacture: GBItem Height: 242mmItem Length: 170mmAuthor: Sevil Yesiloglu, Joyce CostelloGenre: Films & TVTopic: Business & FinanceItem Weight: 530gRelease Year: 2024 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

Price: 73.29 USD

Location: NN10 6GL

End Time: 2024-12-18T07:22:02.000Z

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