Description: Further DetailsTitle: Trademark and Deceptive Advertising SurveysCondition: NewSubtitle: Law, Science, and Design, Second EditionISBN-10: 1639050582EAN: 9781639050581ISBN: 9781639050581Publisher: American Bar AssociationFormat: PaperbackRelease Date: 02/24/2022Description: Focusing on the various issues that trademark surveys address, this compendium discusses a critical design or analysis topic that an attorney who is presenting, defending, or critiquing a survey must deal with. It brings together the viewpoints of academic and legal experts on surveys and survey methodology, combining both theory and practice in a single resource. Using both actual and hypothetical cases, the authors explain how the courts have addressed these issues and offer strategic guidance on how to identify important issues, understand options, and the optimal way the issues should be handled.Topics include:The use of surveys in litigation involving trademark and deceptive advertising claimsPilot tests and pretestsSelecting the survey universeVarious legal questions, ranging from the common issue of likelihood of confusion to secondary meaning, fame and dilutionUse of controls, both fundamentals and design issuesResponding to survey resultsInternet surveysLanguage: EnglishCountry/Region of Manufacture: USItem Height: 254mmItem Length: 178mmContributor: Shari S. Diamond (Edited by), Jerre Bailey Swann (Edited by)Author: Shari S. DiamondGenre: Law & PoliticsRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 254.66 USD
Location: 60502
End Time: 2025-01-06T10:34:51.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Book Title: Trademark and Deceptive Advertising Surveys
Title: Trademark and Deceptive Advertising Surveys
Subtitle: Law, Science, and Design, Second Edition
ISBN-10: 1639050582
EAN: 9781639050581
ISBN: 9781639050581
Release Date: 02/24/2022
Release Year: 2022
Country/Region of Manufacture: US
Item Height: 254mm
Contributor: Jerre Bailey Swann (Edited by)
Genre: Law & Politics
Number of Pages: 426 Pages
Language: English
Publication Name: Trademark and Deceptive Advertising Surveys : Law, Science, and Design, Second Edition
Publisher: American Bar Association
Subject: Intellectual Property / General, Intellectual Property / Trademark, Litigation, General
Publication Year: 2022
Type: Textbook
Subject Area: Law
Item Length: 10 in
Author: Jerre Bailey Bailey
Item Width: 7 in
Format: Trade Paperback
