Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean and Agile Business Growth

Description: FREE SHIPPING UK WIDE Startup, Scaleup, Screwup by Jurgen Appelo Real-world tools to build your venture, grow your business, and avoid mistakes Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to: Apply 42 effective tools to sustain and accelerate your business growthAvoid the mistakes and pitfalls associated with rapid business growth or organizational changeDevelop a clear growth plan to integrate into your overall business modelStructure your business for rapid scaling and efficient management Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professionals library. FORMAT Hardcover LANGUAGE English CONDITION Brand New Back Cover Praise for STARTUP SCALEUP SCREWUP "A raw and authentic founders playbook for making the often messy process of starting-up, a lot less messy. Highly recommended." --ASH MAURYA, Author and creator of Lean Canvas " Startup, Scaleup, Screwup is the definitive toolbox for every leader who is determined to build an organization that keeps getting bigger and better. Jurgen Appelo draws on his extensive experience, wisdom, and sense of fun as he teaches us how to use the Shiftup Business Quilt, Lean Personas, Value Proposition Wheel, Pirate Metrics, and a host of other powerful and useful tools." --ROBERT I. SUTTON, Stanford Professor and author of bestsellers including The No Asshole Rule and (with Huggy Rao) Scaling Up Excellence "This is both a personal story and an exciting collection of new and familiar tools. Founders should not skip this." --NATHAN CHAN, Publisher of Foundr Magazine A COLLECTION OF REAL-WORLD TOOLS TO HELP BUILD YOUR VENTURE, GROW YOUR BUSINESS, AND AVOID COSTLY MISTAKES "The only thing Im an expert at is learning tons of things that might help me solve my problems, and then sharing my insights publicly along the way. Fortunately, people seem to appreciate that. . . I learned so much this past year from all the research that I performed and all the interviews that I did. Im convinced that my business is better off now because of the many things I picked up that we could implement right away. I might even suggest that all startup founders write their own books. I would read them for sure." --From the Prologue Flap Praise for STARTUP SCALEUP SCREWUP "A raw and authentic founders playbook for making the often messy process of starting-up, a lot less messy. Highly recommended." --ASH MAURYA, Author and creator of Lean Canvas " Startup, Scaleup, Screwup is the definitive toolbox for every leader who is determined to build an organization that keeps getting bigger and better. Jurgen Appelo draws on his extensive experience, wisdom, and sense of fun as he teaches us how to use the Shiftup Business Quilt, Lean Personas, Value Proposition Wheel, Pirate Metrics, and a host of other powerful and useful tools." --ROBERT I. SUTTON, Stanford Professor and author of bestsellers including The No Asshole Rule and (with Huggy Rao) Scaling Up Excellence "This is both a personal story and an exciting collection of new and familiar tools. Founders should not skip this." --NATHAN CHAN, Publisher of Foundr Magazine A COLLECTION OF REAL-WORLD TOOLS TO HELP BUILD YOUR VENTURE, GROW YOUR BUSINESS, AND AVOID COSTLY MISTAKES "The only thing Im an expert at is learning tons of things that might help me solve my problems, and then sharing my insights publicly along the way. Fortunately, people seem to appreciate that. . . I learned so much this past year from all the research that I performed and all the interviews that I did. Im convinced that my business is better off now because of the many things I picked up that we could implement right away. I might even suggest that all startup founders write their own books. I would read them for sure." --From the Prologue Author Biography JURGEN APPELO is an author, speaker, and trainer with 400 trainees globally who license his workshops on making management fun, to help creative organizations survive and thrive in the 21st century. Jurgen is CEO of the startup Agility Scales, and co-owner of the scaleup Happy Melly. He is the author of Managing for Happiness: Games, Tools, and Practices to Motivate Any Team from Wiley. Table of Contents Prologue ix 1 Persistence of Vision: Inspire team members, customers, and investors with a Product Vision: a mental image of your desired future 1 2 Stories of Your Life and Others: Discover the Business Lifecycle of startups and scaleups and reflect on exploration, execution, and Product/Market Fit 7 3 Picking Up the Pieces: Make a Business Quilt by remixing the Lean Canvas and Business Model Canvas and adding a dimension of time 21 4 The Persona Protocol: Better understand your target customers and their Jobs to Be Done by creating Lean Personas 35 5 Fortunes Wheel: Figure out your Unique Value Proposition by investigating the customers Pains and Gains and making a Value Proposition Wheel 41 6 The Crowded Shadows: Learn about the benefits of Equity Crowdfunding and choose between the use of a crowdfunding platform or doing it all yourself 49 7 The Lunatic Cafe: Meet every day with your team for a Daily Cafe and Work Out Loud by sending each other Daily Updates 55 8 Streams of Silver: Visualize your work with Kanban Boards and optimize the workflow with Work in Progress Limits 61 9 The Invention of Everything Else: Discover the Innovation Vortex, which emerged by combining the Design Thinking approach with the Lean Startup method 67 10 The Terminal Experiment: Validate hypotheses with Lean Experiments so that you can Pivot, Patch, or Persevere on your way to Business/Market Fit 77 11 Fables and Reflections: Get together with your team for an Agile Retrospective to do some reflection and work on your Improvement Backlog 87 12 Kings of the North: Navigate your business in the right direction using a North Star Metric, with the help of Support Metrics and Check Metrics 95 13 The Entropy Tango: Keep a Product Backlog with Minimum Viable Features and Experiment Stories updated through ongoing Backlog Maintenance 103 14 A Pleasure to Burn: Keep an eye on your progress with Burn-down Charts, Burn-up Charts, or Cumulative Flow Diagrams 113 15 The New Recruit: Get your hiring process in order with a Recruitment Funnel, sourcing by the founders, and some Skills Tests and Work Samples 119 16 The Enigma Score: Start workforce planning and talent management in your business with Hiring Scorecards that help you avoid culture misfits 129 17 Standard Hero Behavior: Learn a good approach to Job Interviews using a combination of Behavioral Questions and Behavioral Tests 135 18 The Darkest Road: Manage the expectations of stakeholders with a Product Roadmap, created with experiments, outcomes, and a Rolling-Wave Planning 141 19 Ghost Writer in the Sky: Set yourself up for content marketing and e-mail marketing with a Content Calendar and a Content Backlog 149 20 Million-Dollar Gamble: Aim for Agile Funding of your business with small batches, small budgets, and keeping multiple options open 155 21 Spheres of Influence: Get insights into the creation of a Pitch Deck and learn about the essential and the optional slides 167 22 Heart Journey: Describe the optimal customer journey and user experience with a Journey Map and discover the Moments of Truth 177 23 A Pirates Tale: Find your way on the path to success, from awareness to revenue, measured with the Pirate Metrics 185 24 Test of the Twins: Learn about Growth Hacking and Conversion Rate Optimization with Split Tests, Multivariate Tests, and Cohort Analysis 193 25 Culture Clash: Identify Core Values, create a Culture Code, and use stories and rewards to prepare your business for scaling 201 Epilogue 209 Acknowledgments 213 About the Author 215 Index 217 Details ISBN111952685X Author Jurgen Appelo Publisher John Wiley & Sons Inc Year 2019 ISBN-10 111952685X ISBN-13 9781119526858 Format Hardcover Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Pages 240 DEWEY 658.406 Short Title Startup, Scaleup, Screwup Language English Publication Date 2019-04-30 UK Release Date 2019-04-30 Subtitle 42 Tools to Accelerate Lean and Agile Business Growth AU Release Date 2019-04-16 NZ Release Date 2019-04-16 Audience General US Release Date 2019-04-30 We've got this At The Nile, if you're looking for it, we've got it. 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