Description: Strategic Market Research by Anne E. Beall For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these questions; Obtaining the level of depth required to have insight; Reading the nonverbal communications of research respondents; Identifying the emotional aspects of human behavior; Using statistical analyses to understand what drives markets; Going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. FORMAT Hardcover LANGUAGE English CONDITION Brand New Details ISBN Short Title Strategic Market Research Publisher Beall Research Language English Year 2022 ISBN-13 9798985888454 Format Hardcover Subtitle A Guide to Conducting Research that Drives Businesses Author Anne E. Beall Pages 144 Publication Date 2022-11-18 UK Release Date 2022-11-18 Edition 4th Imprint Beall Research Edition Description 4th ed. Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:139271517;
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Format: Hardcover
Language: English
ISBN-13: 9798985888454
Author: Anne E. Beall
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Book Title: Strategic Market Research
