Description: Title: Subject to Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design Author: Merholz, Peter Publisher: O'Reilly Media Binding: Hardcover Pages: 200 Dimensions: 8.64h x 5.84w x 0.77d Product Weight: 0.77 lbs. Language: English ISBN: 9780596516833 To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish. Ships Fast From The USA! Authorized Dealer
Price: 38.99 USD
Location: La Vergne, Tennessee
End Time: 2025-02-02T00:41:49.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: O'Reilly Media
Number of Pages: 202 Pages
Publication Name: Subject to Change: Creating Great Products and Services for an Uncertain World : Adaptive Path on Design
Language: English
Publisher: O'reilly Media, Incorporated
Subject: Computer Graphics, Marketing / General, Customer Relations, Personal Success, Social Aspects / General, Social Aspects / Human-Computer Interaction
Publication Year: 2008
Item Height: 0.8 in
Type: Textbook
Item Weight: 12.3 Oz
Author: Todd Wilkens, Brandon Schauer, Peter Merholz, David Verba
Item Length: 8.5 in
Subject Area: Computers, Business & Economics
Series: Adaptive Path Ser.
Item Width: 5.5 in
Format: Hardcover
