Description: Sustainable Champions : How International Companies Are Changing the Face of Business in China, Hardcover by Jia, Fu; Gosling, Jonathan; Witzel, Morgan; Zadek, Simon, Dr. (FRW), ISBN 1783531614, ISBN-13 9781783531615, Brand New, Free shipping in the US In the face of strong competitive pressure and a very dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark--and also a key driver--for the best companies in each sector, many of whom are allied with WWF, the conservation NGO. This book shows how eight international companies, all well-known brands, have transformed their practices, and the impact this is having on business in China and beyond.The cross-case analysis of the challenges faced by leading international firms present key lessons for business and for sustainability champions.
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Book Title: Sustainable Champions : How International Companies Are Changing
Number of Pages: 254 Pages
Publication Name: Sustainable Champions : How International Companies Are Changing the Face of Business in China
Language: English
Publisher: Routledge
Publication Year: 2015
Item Height: 0.7 in
Subject: Business Ethics, Economic Conditions, General, International / General, Development / Sustainable Development
Item Weight: 15.2 Oz
Type: Textbook
Author: Fu Jia, Jonathan GOSLING, Morgen Witzel
Item Length: 8 in
Subject Area: Business & Economics
Item Width: 7.6 in
Format: Hardcover