Description: The Brand Strategist's Guide to Desire by A. Simpson Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances peoples lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results. Publisher Description This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and – more importantly – listen to them. A brand which both enhances peoples lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results. Author Biography Anna Simpson is a journalist and the Editor of Green Futures, the solutions magazine founded by Jonathon Porritt and published by Forum for the Future. She is a regular speaker at global conferences, recently the World Forum for a Responsible Economy, the Future Cleantech Forum and the Euro-Mediterranean Energy Efficiency Forum. Anna has also been a jury member for various award schemes, including the European Commission Environmental Management Awards Scheme, the EU Ecolabel Communications Awards and the Women in Social and Environmental Enterprise Awards. She has a first class BA in English and French from Oxford University, and a Masters from the School of Oriental and African Studies, London. @_annasimpson Details ISBN 1349468967 ISBN-13 9781349468966 Title The Brand Strategist's Guide to Desire Author A. Simpson Format Paperback Year 2014 Pages 190 Edition 1st Publisher Palgrave Macmillan GE_Item_ID:143733125; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 41.81 USD
Location: Fairfield, Ohio
End Time: 2024-09-26T02:32:03.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781349468966
Type: NA
Publication Name: NA
Book Title: Brand Strategist's Guide to Desire : How to Give Consumers What They Actually Want
Number of Pages: Xiii, 190 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Publication Year: 2014
Topic: Marketing / General, Business Ethics, Management
Illustrator: Yes
Genre: Business & Economics
Item Weight: 94.5 Oz
Item Length: 8.5 in
Author: A. Simpson
Item Width: 5.5 in
Format: Trade Paperback
