Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Customer Centricity Playbook: Implement A Winning Strategy Driven By Customer Lifetime ValueISBN13:9781613630907ISBN10:1613630905Author:Fader, Peter (Author), Toms, Sarah E. (Author)Description:How Did Global Gaming Company Electronic Arts Go From Being Named Worst Company In America To Clearing A Billion Dollars In Profit? They Discovered A Simple Truth-And Acted On It: Not All Customers Are The Same, Regardless Of How They Appear On The Surface The Most Successful Companies, From To Best Buy, Understand Their Best Customers Are Their Most Valuable Asset, And They Tailor Their Acquisition, Development, And Retention Efforts To Those Customers In The Customer Centricity Playbook, Wharton School Professor Peter Fader And Wharton Interactive's Executive Director Sarah Toms Help You See Your Customers As Individuals Rather Than A Monolith, So You Can Stop Wasting Resources By Chasing Down Product Sales To Each And Every Consumer Fader And Toms Offer A 360-Degree Analysis Of All The Elements That Support Customer Centricity Within An Organization In This Book, You Will Learn How To: Develop A Customer-Centric Strategy For Your Organizationunderstand The Right Way To Think About Customer Lifetime Value (Clv)Finetune Investments In Customer Acquisition, Retention, And Development Tactics Based On Customer Heterogeneityfoster A Culture That Sustains Customer Centricity, And Also Understand The Link Between Clv And Market Valuationunderstand Customer Relationship Management (Crm) Systems, As They Are A Vital Underpinning For All These Areas Through The Valuable Insights They Providefader's First Book, Customer Centricity, Quickly Became A Go-To For Readers Interested In Focusing On The Right Customers For Strategic Advantage In This New Book, Fader And Toms Offer A True Playbook For Companies Of All Sizes That Want To Create And Implement A Winning Strategy To Acquire, Develop, And Retain Customers For The Greatest Value Also Available: Peter Fader's Customer Centricity Offers An Introduction To The Subject The Customer Centricity Playbook Shows Customer Centricity Converts Where To Get Started A Fantastic 360-Degree Analysis Of How Companies Become Truly Customer-Centric Required Reading -Neil Hoyne, Head Of Customer Analytics And Chief Analytics Evangelist, Google A Must-Read -Aimee Johnson, Senior Vice President, Digital Customer Experience, Starbucks Fundamental Insights To Point Organizations Of Any Size In The Right Direction -Rob Markey, Partner, Bain & Company, Inc , And Coauthor, The Ultimate Question 2 0 Required Reading For Leadership Teams, As Well As Marketing And Sales Executives -Matthew Derella, Global Vice President, Revenue And Content Partnerships, Twitter If You Struggle With Customer Engagement Or Are Ready To Better Acquaint Yourself With Your Customers, Peter Fader And Sarah Toms' New Book The Customer Centricity Playbook Is A Must-Read -Jacqueline Parkes, Chief Marketing Officer And Evp, Digital Studios, Mtv, Vh1 & Logo Peter Fader And Sarah Toms Offer Transformative Insights That Light The Path For Business Leaders -Susan Johnson, Chief Marketing Officer, Suntrust Banks Essential Reading For Those Who Aspire To Market Leadership, Regardless Of Industry -Joshua Kanter, Chief Marketing Officer, Petsmart I Read The Customer Centricity Playbook By Peter Fader And Sarah Toms In A Single Sitting -Robbie Kellman Baxter, Consultant, Peninsula Strategies, And Author, The Membership Economy Binding:Paperback, PaperbackPublisher:WHARTON SCHOOL PRPublication Date:2018-10-30Weight:0.4 lbsDimensions:0.32'' H x 8.5'' L x 5.51'' WNumber of Pages:136Language:English
Price: 17.31 USD
Location: USA
End Time: 2024-11-04T02:15:43.000Z
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Book Title: The Customer Centricity Playbook: Implement A Winning Strate...
Item Length: 8.5in
Item Height: 0.6in
Item Width: 5.5in
Author: Peter Fader, Sarah E. TOMS
Publication Name: Customer Centricity PlayBook : Implement a Winning Strategy Driven by Customer Lifetime Value
Format: Trade Paperback
Language: English
Publisher: Wharton School Press
Publication Year: 2018
Type: Textbook
Item Weight: 23.5 Oz
Number of Pages: 136 Pages
