The Development of International Business: A Narrative of Theory and Practice by

Description: The Development of International Business by Robert Pearce The Development of International Business offers an extensive understanding of contemporary international business through detailed, engaging discussion of the development of the multinational enterprise (MNE) over the past half-century. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description The Development of International Business offers an extensive understanding of contemporary international business through detailed, engaging discussion of the development of the multinational enterprise (MNE) over the past half-century. By providing an analytically informed basis for understanding MNEs, two parallel strands of analysis in International Business (IB) are reviewed: the `theoretical and the `practical. Firstly, Robert Pearce identifies how the practical restructuring of the MNE as an organisational form has responded to changes in the wider global economy and how this evolution has interacted with the enrichment of theory on the topic. Secondly, by tracing the persisting dynamics of the MNEs structure and strategic positioning, he demonstrates the use of these systems and how they can help to understand and organise the future evolution of not only MNEs but of international business as a whole. Highly accessible with an informed overview of the entire IB subject area, The Development of International Business is an essential text for students and academics of business, management, economics and development. More generally, business leaders, economists and politicians will value the exceptional insight into the progression of international business and its future. Author Biography The late Robert Pearce, formerly Professor of International Business Emeritus, John H Dunning Centre for International Business, Henley Business School and Department of Economics, University of Reading, UK Table of Contents Contents: 1. Multinationals: in theory and practice 2. From FDI to the MNE: Hymer and the roots of ownership advantage 3. From innovation to internationalisation: the product cycle model 4. From multi-domestic hierarchy to network hierarchy 5. Trade and FDI revisited: the role of location 6. Internalisation: ownership advantage as an intermediate good 7. The knowledge-seeking transition: decentralising innovation and R&D 8. Multinationals from emerging economies: a new challenge of practice to theory 9. Evaluating the multinationals: a coda Index Review As a distinguished founder-member of the Reading School, Bob Pearce provides a comprehensive account of the evolution of international business theory from the 1950s to the present day. He shows how, unlike abstract economic theories, international business theory has always been rooted in evidence on the behaviour of individual multinational firms. He provides a fascinating narrative of the early days of international business research, which he embeds within a broad thematic view. This book is indispensable reading for all serious scholars of international business studies. --Mark Casson, University of Reading, UKThis tour de force gives us the very first, timely narrative history of the birth and growth of IB as a new discipline over the past half century. Robert Pearce lucidly interprets the major theoretical traces left by innovative economists whose frameworks built the foundation of the discipline. He weaves out a thought-provocative tapestry that demonstrates how national enterprises transform themselves into multinationals as they adapt to, and reshape, their altering global ecosystem - in a co-evolutionary fashion. The book is highly recommended as an ideal read to learn the conceptual warp and woof of IB. --Terutomo Ozawa, Colorado State University, US Review Quote This tour de force gives us the very first, timely narrative history of the birth and growth of IB as a new discipline over the past half century. Robert Pearce lucidly interprets the major theoretical traces left by innovative economists whose frameworks built the foundation of the discipline. He weaves out a thought-provocative tapestry that demonstrates how national enterprises transform themselves into multinationals as they adapt to, and reshape, their altering global ecosystem--in a co-evolutionary fashion. The book is highly recommended as an ideal read to learn the conceptual warp and woof of IB. Details ISBN1786439972 Author Robert Pearce Short Title The Development of International Business Pages 168 Language English Year 2017 ISBN-10 1786439972 ISBN-13 9781786439970 Format Hardcover Publication Date 2017-09-29 Subtitle A Narrative of Theory and Practice DEWEY 338.88 Publisher Edward Elgar Publishing Ltd Series New Horizons in International Business series Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom AU Release Date 2017-09-29 NZ Release Date 2017-09-29 UK Release Date 2017-09-29 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161763416;

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