Jardan

The End of Marketing As We Know It 1999 HarperBusiness hardback by Sergio Zyman

Description: The End of Marketing As We Know It 1999 HarperBusiness hardback by Sergio Zyman Remember the New Coke? A disaster, right? Or how about the commercial where "Mean" Joe Greene meets a little kid holding a bottle of Coke? A masterpiece, right? Wrong, on both counts. Sergio Zyman, who was the chief marketing officer at Coca-Cola, will tell you that while the New Coke nose-dived, it--and the subsequent reintroduction of Coke Classic--helped to reconnect people to the soft drink and revitalize a brand that was losing market share to Pepsi. And as for "Mean" Joe Greene, while people loved the ad, it wasn't doing what good marketing should sell product, which is what Zyman's book, The End of Marketing As We Know It , is all about. For Zyman, marketing is not an art, it's a business. "Marketing is a strategic activity and discipline focused on the endgame of getting more consumers to buy your product more often so that your company makes more money. " He sees too many marketers who don't understand this point, who are too concerned about projecting image when they should really be focused on producing sales. Zyman peppers the book with stories about various campaigns at Coke as well as assessments of companies that get it, such as Starbucks and Southwest Airlines, to companies that don't, for example, Nissan and Levi's. He believes that the old-style marketing of Madison Avenue is dead, that it no longer has the "ability to move the masses," that in today's "consumer democracy" there are simply too many choices. Instead, marketers will have to focus on sales, conversion rates, targeting customers, and creating value for shareholders. The End of Marketing As We Know It is not a primer on how to do better marketing; rather, it's a reordering of priorities so that good marketing will be done in the first place. Recommended. --Harry C. Edwards Features Details Fast and Free Shipping You're already purchasing the item. Why pay additional for shipping, especially slow shipping? We get your order shipped out within 1-business day and delivered to your doorstep as quickly as possible. Competitive Pricing With our dynamic pricing model, our prices are always competitive. Our prices are some of the lowest that you will find on the internet. Rest assured that you're getting a good deal when purchasing with us. 30-day Money Back Guarantee We are committed to making sure that you leave this transaction satisfied. If you're unhappy with the product for any reason, you may return it back for your money-back or a replacement within 30 days. No questions asked!

Price: 3.57 USD

Location: San Antonio, Texas

End Time: 2024-11-25T19:37:07.000Z

Shipping Cost: 0 USD

Product Images

The End of Marketing As We Know It 1999 HarperBusiness hardback by Sergio Zyman

Item Specifics

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money back or replacement (buyer's choice)

Return policy details:

Brand: Unbranded

Style: ABIS_BOOK

Book Title: End of Marketing As We Know It

Number of Pages: 272 Pages

Language: English

Publisher: HarperCollins

Topic: Marketing / General, Marketing / Industrial, International / Marketing, Sales & Selling / General

Publication Year: 1999

Item Height: 0.9 in

Genre: Business & Economics

Item Weight: 17.8 Oz

Author: Sergio Zyman

Item Length: 9.2 in

Item Width: 6.1 in

Format: Hardcover

Recommended

Rope Scrape, Scrape Rope, Mock Scrape, Hemp Rope, Licking Branch (3/4” X 4’)
Rope Scrape, Scrape Rope, Mock Scrape, Hemp Rope, Licking Branch (3/4” X 4’)

$16.99

View Details
Fender 70's Strat Waterslide Guitar Headstock Decals (Set of 3)
Fender 70's Strat Waterslide Guitar Headstock Decals (Set of 3)

$9.70

View Details
Saquon Barkley #26 Penn State blue/white Jersey Men’s Size S-3XL
Saquon Barkley #26 Penn State blue/white Jersey Men’s Size S-3XL

$37.99

View Details
Go  Stickers 1/2/3/4/5 ⭐️Star Cards Album⭐️ |⚡️ Instant Delivery ⚡️
Go Stickers 1/2/3/4/5 ⭐️Star Cards Album⭐️ |⚡️ Instant Delivery ⚡️

$26.55

View Details
XXL Load Semen Volumizer for Men. Increase Ejaculation & Load Volume 60 Pills
XXL Load Semen Volumizer for Men. Increase Ejaculation & Load Volume 60 Pills

$29.99

View Details
Dallas Cowboys NFL Football Sticker Decal S572
Dallas Cowboys NFL Football Sticker Decal S572

$2.70

View Details
18 in 1 Portable Snowflake Multi Tool Stainless Tool Screwdriver Key Chain Camp
18 in 1 Portable Snowflake Multi Tool Stainless Tool Screwdriver Key Chain Camp

$2.99

View Details
MARVEL GO! GOLDEN BLITZ (COMING SOON)
MARVEL GO! GOLDEN BLITZ (COMING SOON)

$2.50

View Details
Swing Jigs Hard Head  (Quick Connect Heads!!!) Custom Made  5 pack
Swing Jigs Hard Head (Quick Connect Heads!!!) Custom Made 5 pack

$11.50

View Details
Pittsburgh Steelers Embroidered 3" Iron On Patch
Pittsburgh Steelers Embroidered 3" Iron On Patch

$3.30

View Details