Description: How some firms are rewriting the rules of commerce by pursuing ends--actual outcomes--rather than selling means--their products and services.
Would you rather pay for health care or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the means (products and services), they adopt innovative revenue models to pursue the ends (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.
Price: 16.92 USD
Location: Avenel, New Jersey
End Time: 2024-12-18T17:11:46.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Narrative Type: book
Type: book
Intended Audience: General/trade
Book Title: Ends Game : How Smart Companies Stop Selling Products and Start Delivering Value
Number of Pages: 200 Pages
Language: English
Publisher: MIT Press
Topic: Industries / Computers & Information Technology, Social Aspects, Commerce, Management Science
Publication Year: 2022
Item Height: 0.6 in
Illustrator: Yes
Genre: Technology & Engineering, Business & Economics
Item Weight: 9.1 Oz
Author: Marco Bertini, Oded Koenigsberg
Item Length: 8.7 in
Item Width: 5.6 in
Book Series: Management on the Cutting Edge Ser.
Format: Trade Paperback
