The Essentials of Contemporary Marketing by Mo Willan (English) Hardcover Book

Description: FREE SHIPPING UK WIDE The Essentials of Contemporary Marketing by Mo Willan An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media.Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including:- Consumer behaviour- The latest marketing research- Services marketing- Brand management- Global marketing, and- Ethics in marketing.Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money.In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content — providing a comprehensive and contextualised insight into how marketing is developing in the 21st century. Author Biography Mo Willan is the Undergraduate Program Dean and Professor of Marketing at Hult International Business School, where he was awarded Professor of the Year for seven consecutive years. He is also a visiting Associate Professor of Marketing at Grenoble Graduate School of Business in France.He has managed his own marketing consultancy in London and has worked with several organizations including Coca-Cola, Barclays Bank, and The British Council. Prior to setting up his consultancy, he worked as Group Commercial Director (West Africa) for the French cement multinational firm Cement Françoise. He has also served as the Chief Executive Officer for The Gambia Mineral Water Company.Mo is a graduate of the University of Oxford, Cranfield University School of Management and ISM and is a Chartered Marketer and Fellow of the Chartered Institute of Marketing (UK). Review Dispenses with the vast amount of marketing jargon and clearly lays out the foundations for marketing success. -- Matthew Housden, marketing consultant, author, academic and trainerOne of the most comprehensive marketing books that every student and practitioner should use to learn about the latest theories, tools and techniques to take their marketing potential to new heights. -- Ritchie Mehta, Founder and CEO, School of MarketingA straightforward, easy to understand marketing roadmap on how to thrive in our fast changing times. -- Hap Klopp, Founder and former CEO, The North FaceComprehensive yet concise and insightful, The Essentials of Contemporary Marketing is highly engaging and easy to read. Key concepts balanced with practical applications provide a valuable resource to students or those seeking to better understand marketing. -- John Bredican, Teaching Fellow in Marketing, Kings College London Promotional An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Review Quote One of the most comprehensive marketing books that every student and practitioner should use to learn about the latest theories, tools and techniques to take their marketing potential to new heights. Promotional "Headline" An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs Details ISBN1472988574 Author Mo Willan Year 2021 ISBN-10 1472988574 ISBN-13 9781472988577 Format Hardcover Language English DEWEY 658.8 Imprint Bloomsbury Business Publication Date 2021-08-05 UK Release Date 2021-08-05 Pages 272 Place of Publication London Country of Publication United Kingdom NZ Release Date 2021-08-05 Publisher Bloomsbury Publishing PLC Audience Professional & Vocational AU Release Date 2021-11-01 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:132858097;

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