Description: The Gap in the Perception of the Business Value of Design by Jasmin Roth This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her masters thesis "The Gap In The Perception Of The Business Value Of Design," written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue. FORMAT Paperback CONDITION Brand New Details ISBN3962033726 Author Jasmin Roth Pages 80 Publisher Galda Verlag Year 2024 ISBN-13 9783962033729 Format Paperback Publication Date 2024-11-20 Imprint Galda Verlag Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:169043541;
Price: 84.31 AUD
Location: Melbourne
End Time: 2025-01-15T10:29:42.000Z
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Format: Paperback
ISBN-13: 9783962033729
Author: Jasmin Roth
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Book Title: The Gap in the Perception of the Business Value of Design
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