Description: This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.
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EAN: 9781138973114
UPC: 9781138973114
ISBN: 9781138973114
MPN: N/A
Book Title: The Internationalization of US Franchising Systems
Item Length: 21.6 cm
Number of Pages: 112 Pages
Publication Name: The Internationalization of Us Franchising Systems
Language: English
Publisher: Taylor & Francis Ltd
Item Height: 216 mm
Subject: Business
Publication Year: 2016
Type: Textbook
Item Weight: 454 g
Author: Ilan Alon
Item Width: 138 mm
Format: Paperback
