The Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson

Description: The Long Tail by Chris Anderson Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The new economics of culture and commerceWhat happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist- for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future thats already here. Notes Updated edition, including a brand new chapter on marketing, released to tie-in with Andersons new book, Free. It explores the new business model where unlimited choice results in the combined value of items that only sell in small quantities outweighing the value of high-volume bestsellers. Back Cover With his brilliant theory of the Long Tail - a powerful new economic force in a world where the internet allows access to almost unlimited choice - Chris Anderson has identified an important truth about our economy and culture: that the future does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the curves endlessly long tail. In this updated edition, which includes a new chapter on the long tail of marketing, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as minority thrive and everybody everywhere can find something to their taste. Author Biography Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at Review The Long Tail has helped to reinterpret our world * The Times *A smart, timely and oddly inspiring book * Time Out *Snappily argued and thought-provoking * New Yorker * Promotional The new economics of culture and commerce Review Text The Long Tail has helped to reinterpret our world Review Quote The Long Tail has helped to reinterpret our world Promotional "Headline" The new economics of culture and commerce Details ISBN1847940366 Author Chris Anderson Pages 288 Year 2009 ISBN-10 1847940366 ISBN-13 9781847940360 Format Paperback Publication Date 2009-07-02 Imprint Random House Business Books Subtitle How Endless Choice is Creating Unlimited Demand Place of Publication London Country of Publication United Kingdom DEWEY 658.8 Illustrations Illustrations Media Book Publisher Cornerstone Language English UK Release Date 2009-07-02 AU Release Date 2009-07-02 NZ Release Date 2009-07-02 Narrator Llewella Gideon Edited by Chris Logan Affiliation Professor of Criminology, University of Manchester Position Professor of Criminology Qualifications Ph.D. Alternative 9781446409282 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:21166648;

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