The Media Industries and their Markets: Quantitative Analyses by P. Badillo (Eng

Description: The Media Industries and their Markets by P. Badillo, J. Lesourd This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing. Notes This book is concerned with econometric and quantitative studies on all aspects of media markets Back Cover In the latest book in the series, editor Nichols Wade and the award-winning New York Times journalists explore the mysterious roots of language.Every culture has language, and we have long considered our ability to articulate to be what makes human beings unique in the animal world. It now appears certain that animals have fairly complex ways of communicating as well. Times reporters examine findings that shed light on animal "language," from the subsonic songs of the African elephants that can travel up to two miles through the ground to the rich rhyming schemes of the humpback whales.Our own species development of language capacity remains a fascinating study. Did Neanderthals have spoken language? Which of the earliest cultures had written language? Among the tales herein are the search for the hypothetical mother tongue from which all languages are descended; linguists reconstruction of lost languages; and archaeologists discovery of 4,000-year-old Caucasian mummy remains in China that suggest astonishing possibilities.The human brain and how it acquires language is a constant source of scientific interest. Articles on the ways in which babies learn language, laughters role in communication, how music works in the brain, how brain disorders affect language development, and how men and women use language differently are just some of the tantalizing research covered. The Science Times Book of Language and Linguistics is sure to captivate history buffs, animal lovers, students, and anyone who has an interest in language and culture. (71/4 X 91/2, 212 pages, illustrations) Author Biography PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Télécommunications, Le Nomadisme Numérique, Le Calcul Intensif, Ecologie des Médias. JEAN-BAPTISTE LESOURD is a Professor at Université de la Méditerranée, France (School of Journalism and Communication of Marseille). He is collaborating with several universities worldwide: University of Geneva (School of Business) in Switzerland, and the University of Western Australia (School of Economics and Commerce). He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers. Table of Contents Introduction to Quantitative Studies of Media Markets; P.Y Badillo & J.B.Lesourd Impediments to a Global Information Society; R.G.Picard Hybrid Business Models in Web 2.0 New Ventures; C.Garonne & F.Weygand Management of Hybrid Broadcasting Model: Seeking for Public and Commercial Interests; S.Z.Fiser The Dynamics of Media Business Models: Innovation, Versioning and Blended Media; P.Y.Badillo & D.Bourgeois The Dynamics of Media Concentration: the American Experience; E.M.Noam Measuring Media Concentration; P.Iosifidis Concentration in the Media Industry: Drivers and Quantitative Analysis. The Case of the French Press Industry; J.B.Lesourd & P.Y.Badillo The Effects of Competition in the Profitability of European Television Channels; J.P.Artero , C.Etayo , M.Herrero, M.Medina & A.Sanchez-Tabernero Preference for Flat-Rate Media Access Fees: A Behavioral Economics Interpretation; H.Mitomo & T.Otsuka Explaining Prices Paid for Television Ad Time: The Purchasing Profile Model; W.W.Fu, H.Li & S.Wildman Advertising Media Strategies in the Film Industry; C.Elliott & R.Simmons Demand for Movies in Europe and the Effects of Multiplex Diffusion: A Panel Approach; O.Dessy & M.Gambaro Quantitative Studies on Media Markets: Concluding Comments; O.GÜvenen Long Description A host of internationally recognized experts have been brought together to examine one of the most important sector in todays world economy, the Information Sector. The study utilizes the most recent quantitative and econometric research on the media and information sectors and their markets. This unique collection of research is divided into three parts: an exploration of the features that characterize the media industry, a supply analysis of the media industry and a demand analysis. The research analysis presented within this study will illuminate the complex strategy of media enterprise and the concentration of media. In addition the demand and audience measurements studies will provide an invaluable resource of marketing and advertising for various media. This book is indispensable reading for all interested in economic management, information economics, media information and communication industries, media research, media studies and journalism. Description for Bookstore This book is concerned with econometric and quantitative studies on all aspects of media markets Details ISBN0230277705 Year 2010 ISBN-10 0230277705 ISBN-13 9780230277700 Format Hardcover Imprint Palgrave Macmillan Subtitle Quantitative Analyses Place of Publication Basingstoke Country of Publication United Kingdom DEWEY 338.4730223 Publisher Palgrave Macmillan Publication Date 2010-09-17 Short Title MEDIA INDUSTRIES & THEIR MARKE Media Book Language English Series Applied Econometrics Association Series Pages 231 AU Release Date 2010-09-17 NZ Release Date 2010-09-17 UK Release Date 2010-09-17 Illustrations XV, 231 p. Edited by J. Lesourd Author J. Lesourd Alternative 9781349591800 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:99138702;

Price: 217.11 AUD

Location: Melbourne

End Time: 2025-02-04T09:03:14.000Z

Shipping Cost: 9.52 AUD