The New Strategic Brand Management: Creating and Sustaining Brand Equity Long...

Description: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Kapferer, Jean-Noel Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

Price: 10.33 USD

Location: Aurora, Illinois

End Time: 2025-01-30T04:29:59.000Z

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Item must be returned within: 30 Days

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Binding: Paperback

Book Title: The New Strategic Brand Management

Weight: 2 lbs

Product Group: Book

IsTextBook: No

Number of Pages: 496 Pages

Publication Name: New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

Language: English

Publisher: Kogan Page, The Limited

Publication Year: 2004

Item Height: 1.3 in

Subject: Consumer Guides, Marketing / Research

Item Weight: 44.6 Oz

Type: Not Available

Item Length: 9.6 in

Subject Area: Référence, Business & Economics

Author: Jean-Noël Kapferer, Jean N. Kapferer

Series: New Strategic Brand Management: Creating and Sustaining Brand Equity Ser.

Item Width: 7.5 in

Format: Trade Paperback