The Perception of Nature in Travel Promotion Texts: A Corpus-based Discourse Ana

Description: The Perception of Nature in Travel Promotion Texts by Ida Ruffolo This volume provides an in-depth study of travel promotion texts within the wider field of the language of tourism. It analyses promotional language from two distinctive cultural formations, discourse and tourism. The corpus based approach to discourse analysis provides an integrated framework of quantitative and qualitative perspectives. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research – the natural environment, tourism and discourse –, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential green tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization. By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising. Author Biography Ida Ruffolo is a Researcher in English Language and Linguistics at the University of Calabria, Italy, where she teaches EAP and ESP. She holds a PhD in Language analysis and interdisciplinary studies from the University of Calabria and an MA in ELT from the University of Reading (UK). Her main research interests are Corpus Linguistics, Discourse Analysis, and ESP, with particular interest in the language of tourism. Table of Contents Contents: The tourism sector and the language of tourism – Environment, Tourism and Advertising: A complex interaction – Research framework – Identifying the linguistic and social construction of nature – Functions of nature – The TPT Corpus and sustainable tourism. Details ISBN303431521X Author Ida Ruffolo Pages 148 Publisher Peter Lang AG, Internationaler Verlag der Wissenschaften Year 2014 ISBN-10 303431521X ISBN-13 9783034315210 Format Paperback Imprint Peter Lang AG, Internationaler Verlag der Wissenschaften Place of Publication Pieterlen Country of Publication Switzerland Publication Date 2014-12-11 DEWEY 418 Illustrations 10, Diagrams Series Linguistic Insights Short Title PERCEPTION OF NATURE IN TRAVEL Language English Media Book Series Number 201 Subtitle A Corpus-based Discourse Analysis UK Release Date 2014-12-11 Edition Description New edition Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:130372097;

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