Description: Foreword xi Preface xv Acknowledgments xxiii About the Authors xxix The Keynote and the Workshop: How to Read This Book xxxiii I The Keynote 1 1 What Got You Here Won't Get You There . . . Thank Goodness! 3 2 We All Have a Story--Here's a New One for You 11 3 Time-Driven Sucks . . . Impact-Driven Matters 27 4 How Aretha Got It Right 41 5 This Could Be the Most Important Business Question Ever 47 6 Thank Goodness--A New Definition for ESG That Really Does Make a Difference 79 7 The Ongoing Upward Spiral--Perhaps a Different Kind of Legacy 87 II The Workshop 97 8 A Renaissance: The Subscription Economy 99 9 The Direct Primary Care Disrupters 107 10 Business Model Evolution 119 11 Purpose, Strategy, and Positioning 137 12 Marketing, Innovation, and Risk 151 13 Customer Transformations 167 14 Two Timeless Truths and Two Theories 179 15 Pricing the Relationship 189 16 Customer Segmentation and Pricing Tiers 205 17 Pricing the Portfolio 217 18 Measurements and Moral Hazards 239 19 Subscription Business Income Statement and KPIs 257 20 Knowledge Worker KPIs and the After-Action Review (AAR) 279 21 From Zero Defects to Zero Defections 297 22 Adoption Models 311 23 What's Next? 327 References 335 Index 349
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EAN: 9781119893523
UPC: 9781119893523
ISBN: 9781119893523
MPN: N/A
Format: Hardback, 400 pages
Author: Dunn, Paul
Book Title: Time's Up! - The Subscription Business Model for P
Item Height: 4.1 cm
Item Length: 21.6 cm
Item Weight: 0.39 kg
Item Width: 16 cm
Language: Eng
Publisher: John Wiley & Sons Inc