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Book Title: Total Relationship Marketing : From the 4PS of Traditional Market
Number of Pages: 281 Pages
Publication Name: Total Relationship Marketing : From the 4PS of Traditional Marketing Management to the 30RS of the New Marketing Paradigm
Language: English
Publisher: Elsevier Science & Technology Books
Item Height: 0.7 in
Subject: Marketing / General
Publication Year: 1999
Item Weight: 21.3 Oz
Type: Textbook
Author: Evert Gummesson
Subject Area: Business & Economics
Item Length: 9.7 in
Item Width: 7.4 in
Format: Trade Paperback
