Understanding Consumer Behavior

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Understanding Consumer BehaviorISBN13:9781641726252ISBN10:1641726253Author:Madsen, Erik (Editor)Description:The Study Of Groups And Individuals As Well As The Activities Related To Purchase, Use And Disposal Of Goods And Services Is Referred To As Consumer Behavior It Also Involves The Study Of The Consumer's Mental, Emotional And Behavioral Responses That Are Related To These Activities It Is An Inter-Disciplinary Field That Uses Tools From Various Fields Such As Psychology, Anthropology, Ethnography, Sociology, Marketing And Behavioral Economics Consumer Behavior Also Deals With Examining How Attitudes, Emotions And Preferences Influence Buying Behavior There Are Numerous External And Internal Factors Which Influence The Consumers While Purchasing Products A Few Of These Factors Are Consumer Awareness, Self-Actualization, Perception, Culture And Social Class This Textbook Is A Compilation Of Chapters That Discuss The Most Vital Concepts In The Field Of Consumer Behavior It Presents This Complex Subject In The Most Comprehensible And Easy To Understand Language This Book Is Appropriate For Students Seeking Detailed Information In This Area As Well As For Experts Binding:Hardcover, HardcoverPublisher:Larsen and Keller EducationPublication Date:2021-11-16Weight:0 lbsDimensions:Number of Pages:238Language:English

Price: 122.41 USD

Location: USA

End Time: 2024-11-22T01:36:09.000Z

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