Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Understanding Michael Porter: The Essential Guide To Competition And StrategyISBN13:9781422160596ISBN10:1422160599Author:Magretta, Joan (Author)Description:Competitive Advantage The Value Chain Five Forces Industry Structure Differentiation Relative Cost If You Want To Understand How Companies Achieve And Sustain Competitive Success, Michael Porter's Frameworks Are The Foundation But While Everyone In Business May Know Porter's Name, Many Managers Misunderstand And Misuse His Concepts Understanding Michael Porter Sets The Record Straight, Providing The First Concise, Accessible Summary Of Porter's Revolutionary Thinking Written With Porter's Full Cooperation By Joan Magretta, His Former Editor At Harvard Business Review, This New Book Delivers Fresh, Clear Examples To Illustrate And Update Porter's Ideas Magretta Uses Her Wide Business Experience To Translate Porter's Powerful Insights Into Practice And To Correct The Most Common Misconceptions About Them--For Instance, That Competition Is About Being Unique, Not Being The Best; That It Is A Contest Over Profits, Not A Battle Between Rivals; That Strategy Is About Choosing To Make Some Customers Unhappy, Not Being All Things To All Customers An Added Feature Is An Original Q&A With Porter Himself, Which Includes Answers To Managers' Faqs Eminently Readable, This Book Will Enable Every Manager In Your Organization To Grasp Porter's Ideas--And Swiftly Deploy Them To Drive Your Company's Success Binding:Hardcover, HardcoverPublisher:HARVARD BUSINESS REVIEW PRPublication Date:2011-12-06Weight:1 lbsDimensions:1'' H x 9.3'' L x 6.4'' WNumber of Pages:256Language:English
Price: 29.48 USD
Location: USA
End Time: 2025-01-19T13:54:50.000Z
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Book Title: Understanding Michael Porter : the Essential Guide to Competition and Strategy
Item Length: 9.2in
Item Height: 1in
Item Width: 6.1in
Author: Joan Magretta
Format: Hardcover
Language: English
Topic: Commerce, Management, Strategic Planning, Teaching Methods & Materials / General
Publisher: Harvard Business Review Press
Publication Year: 2011
Genre: Education, Business & Economics
Item Weight: 16.5 Oz
Number of Pages: 256 Pages
