William Rosen Laurence Minsky The Activation Imperative (Paperback) (UK IMPORT)

Description: Further DetailsTitle: The Activation ImperativeCondition: NewSubtitle: How to Build Brands and Business by Inspiring ActionISBN-10: 1538114666EAN: 9781538114667ISBN: 9781538114667Publisher: Rowman & LittlefieldFormat: PaperbackRelease Date: 01/26/2018Description: How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction.Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more efficiently build their brands and their business.Language: EnglishCountry/Region of Manufacture: USItem Height: 228mmItem Length: 153mmItem Width: 17mmItem Weight: 336gAuthor: William Rosen, Laurence MinskyContributor: Rory Sutherland (Foreword by)Genre: Business & FinanceRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

Price: 42.08 USD

Location: NN10 6GL

End Time: 2025-01-18T14:37:31.000Z

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